Seguin Retail Trade Area

With a retail trade area of 1,627 miles and a population of more than 110,000, Seguin serves as the retail hub for portions of Guadalupe, Gonzales and Wilson Counties. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be one of the only major retail stops between San Antonio and the Houston on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 

1. Interstate 10 and State Highway 46 
2. Interstate 10 and State Highway 123 
3. State Highway 123 and US-90 (Court Street).

 

 

Retail Trade Area Information & Downloads

Demographic Profile	2019 Retail Market Profile	Retail Gap Analysis	Psychographic Profile	2018 Traffic Counts Map		Aerial Map

Retail Trade Area: Leakage/Surplus by Major Store Types

Store Type	Potential Sales	Actual Sales	*Leakage/Surplus	†Leakage Index
Motor Vehicle & Parts Dealers	$504,312,721	$104,962,225	$399,350,496	0.21
Furniture & Home Furnishing Stores	$43,042,169	$18,983,873	$24,058,296	0.44
Electronics & Appliance Stores	$33,725,511	$7,109,113	$26,616,398	0.21
Building Material & Garden Equipment & Supply Stores	$125,870,911	$76,667,214	$49,203,697	0.61
Food & Beverage Stores	$242,086,057	$83,206,503	$158,879,554	0.34
Health & Personal Care Stores	$100,160,741	$35,864,113	$64,296,628	0.36
Gasoline Stations	$206,039,449	$75,663,452	$130,375,997	0.37
Clothing & Clothing Accessories Stores	$91,841,104	$13,729,951	$78,111,153	0.15
Sporting Goods, Hobby, Book, & Music Stores	$29,977,797	$5,506,841	$24,470,956	0.18
General Merchandise Stores	$246,006,781	$172,428,123	$73,578,658	0.70
Miscellaneous Store Retailers	$29,951,485	$11,537,509	$18,413,976	0.39
Food Service & Drinking Places	$239,023,003	$71,159,404	$167,863,599	0.30
Total Retail Trade & Food & Drink	$2,035,154,676	$679,908,141	$1,355,246,535	0.33

Source: The Retail Coach 2019 Gap/Opportunity Analysis
*Positive numbers denote leakage, negative number denote a surplus.
†A Leakage Index of greater than 1.0 means that the community retail sales include shoppers from outside the trade area (surplus). If the index is less than 1.0, the members of the community are shopping outside of the community for their retail needs.

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Retail Node Demographic Analysis: Interstate 10 and State Highway 46

Interstate 10 and State Highway 46	5 Minute Drive Time	10 Minute Drive-Time	15 Minute Drive-Time
2019 Total Population	8,308	35,023	56,645
2019 Total Daytime Population	10,470	42,232	57,109
2019 Median Household Income	$30,532	$45,148	$52,279
2019 Median Disposable Household Income	$27,154	$38,199	$43,224
2019 Per Capita Income	$15,398	$22,014	$24,449
2019 Total Housing Units	2,813	13,951	22,222

Source: ESRI Business Analyst

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Retail Node Demographic Analysis: Interstate 10 and State Highway 123

Interstate 10 and State Highway 123	5 Minute Drive Time	10 Minute Drive-Time	15 Minute Drive-Time
2019 Total Population	9,201	32,026	55,275
2019 Total Daytime Population	11,031	39,773	56,176
2019 Median Household Income	$36,124	$46,072	$52,450
2019 Median Disposable Household Income	$31,351	$38,649	$43,372
2019 Per Capita Income	$17,125	$21,842	$24,761
2019 Total Housing Units	3,153	12,512	21,783

Source: ESRI Business Analyst

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Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)

State Highway 123 and US-90 (Court Street)	5 Minute Drive Time	10 Minute Drive-Time	15 Minute Drive-Time
2019 Total Population	9,083	32,216	42,887
2019 Total Daytime Population	14,813	36,602	46,819
2019 Median Household Income	$49,874	$42,354	$48,264
2019 Median Disposable Household Income	$40,830	$36,608	$40,040
2019 Per Capita Income	$26,684	$22,242	$23,690
2019 Total Housing Units	4,097	12,529	16,821

Source: ESRI Business Analyst