Seguin Retail Trade Area

With a retail trade area of 1,627 miles and a population of more than 110,000, Seguin serves as the retail hub for portions of Guadalupe, Gonzales and Wilson Counties. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be one of the only major retail stops between San Antonio and the Houston on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 

  1. Interstate 10 and State Highway 46 
  2. Interstate 10 and State Highway 123 
  3. State Highway 123 and US-90 (Court Street). 

Retail Trade Area Information & Downloads


Retail Trade Area: Leakage/Surplus Index by Major Store Types

Store Type Surplus/Leakage
Motor Vehicle & Parts Dealers 25.1
Furniture & Home Furnishing Stores 31.5
Electronics & Appliance Stores 39.9
Building Material & Garden Equipment & Supply Stores 20.6
Health & Personal Care Stores 21.9
Clothing & Clothing Accessories Stores 60.3
Sporting Goods, Hobby, Book, & Music Stores 51.9
Miscellaneous Store Retailers 35.3
Food service & Drinking Places 19.4
Total Retail Trade 13.9
Total Food & Drink 19.4
Total Retail Trade & Food & Drink 14.3

Source: Esri and Infogroup
Note: Interpreting Leakage Index100 = Total Leakage-100 = Total Surplus
A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area.


Retail Node Demographic Analysis: Interstate 10 and State Highway 46

Interstate 10 andState Highway 46 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2019 Total Population 8,308 35,023 56,645
2019 Total Daytime Population 10,470 42,232 57,109
2019 Median Household Income $30,532 $45,148 $52,279
2019 Median Disposable Household Income $27,154 $38,199 $43,224
2019 Per Capita Income $15,398 $22,014 $24,449
2019 Total Housing Units 2,813 13,951 22,222

Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123

Interstate 10 andState Highway 123 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2019 Total Population 9,201 32,026 55,275
2019 Total Daytime Population 11,031 39,773 56,176
2019 Median Household Income $36,124 $46,072 $52,450
2019 Median Disposable Household Income $31,351 $38,649 $43,372
2019 Per Capita Income $17,125 $21,842 $24,761
2019 Total Housing Units 3,153 12,512 21,783

Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)

State Highway 123 andUS-90 (Court Street) 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2019 Total Population 9,083 32,216 42,887
2019 Total Daytime Population 14,813 36,602 46,819
2019 Median Household Income $49,874 $42,354 $48,264
2019 Median Disposable Household Income $40,830 $36,608 $40,040
2019 Per Capita Income $26,684 $22,242 $23,690
2019 Total Housing Units 4,097 12,529 16,821

Source: ESRI Business Analyst

Seguin Retail Trade Area

Population

Total Population

113,553

Population
Growth Rate

1.73%

Median Age

40

Diversity Index

68.100

Housing & Income

Households

40,421

Total Housing Units

45,492


Owner Occupied

28,955

Renter Occupied

11,466

Vacant

5,071

Median Home Value

$185,547


Average Home Value

$232,102

Income
Growth Rate

Median
Household Income

1.69%


Per Capita Income

2.60%

Income Projection

Median Household

$54,511 $61,119


Average Household

$73,509 $83,630


Per Capita

$26,262 $29,854

Workforce

Total Businesses

3,300

Total Employed

32,932

Workers 16+

45,738

Manufacturing Businesses

Manufacturing Businesses SVG Graphic

Businesses

152

Employed

4,924

HealthCare/Social Assist

HealthCare/Social Assist SVG Graphic

Businesses

239

Employed

4,377

Retail Trade Businesses

Retail Trade Businesses SVG Graphic

Businesses

443

Employed

4,298

Educational Services - Businesses

Educational Services - Businesses SVG Graphic

Businesses

98

Employed

3,910

Accommodation/Food Service

Accommodation/Food Service SVG Graphic

Businesses

286

Employed

2,941

Food Service/Drinking Estab

Food Service/Drinking Estab SVG Graphic

Businesses

224

Employed

2,599

Some
High School

6,992

Graduated
High School

23,697

Associates
Degree

5,165

Bachelor's
Degree

10,309

Graduate
Degree

4,450

Average Commute Time

0 min.



Resident Commuters

26,482

Non-Resident Commuters

19,034

Drive Alone

37,568

Carpooled

5,262

Public

134

Work At Home

1,668


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