Seguin Retail Trade Area

With a retail trade area of 1,627 miles and a population of more than 110,000, Seguin serves as the retail hub for portions of Guadalupe, Gonzales and Wilson Counties. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be one of the only major retail stops between San Antonio and the Houston on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 

  1. Interstate 10 and State Highway 46 
  2. Interstate 10 and State Highway 123 
  3. State Highway 123 and US-90 (Court Street).

 

Retail Trade Area Information & Downloads

                

 

 

Demographic
Profile

2019 Retail
Market Profile
Retail Gap
Analysis
Psychographic
Profile

2018 Traffic
Counts Map

  Aerial
Map

Retail Trade Area: Leakage/Surplus by Major Store Types

Store Type Potential Sales Actual Sales *Leakage/Surplus †Leakage Index
Motor Vehicle & Parts Dealers $504,312,721 $104,962,225 $399,350,496 0.21
Furniture & Home Furnishing Stores $43,042,169 $18,983,873 $24,058,296 0.44
Electronics & Appliance Stores $33,725,511 $7,109,113 $26,616,398 0.21
Building Material & Garden Equipment & Supply Stores $125,870,911 $76,667,214 $49,203,697 0.61
Food & Beverage Stores $242,086,057 $83,206,503 $158,879,554 0.34
Health & Personal Care Stores $100,160,741 $35,864,113 $64,296,628 0.36
Gasoline Stations $206,039,449 $75,663,452 $130,375,997 0.37
Clothing & Clothing Accessories Stores $91,841,104 $13,729,951 $78,111,153 0.15
Sporting Goods, Hobby, Book, & Music Stores $29,977,797 $5,506,841 $24,470,956 0.18
General Merchandise Stores $246,006,781 $172,428,123 $73,578,658 0.70
Miscellaneous Store Retailers $29,951,485 $11,537,509 $18,413,976 0.39
Food Service & Drinking Places $239,023,003 $71,159,404 $167,863,599 0.30
Total Retail Trade & Food & Drink $2,035,154,676 $679,908,141 $1,355,246,535 0.33

Source: The Retail Coach 2019 Gap/Opportunity Analysis
*Positive numbers denote leakage, negative number denote a surplus.
†A Leakage Index of greater than 1.0 means that the community retail sales include shoppers from outside the trade area (surplus). If the index is less than 1.0, the members of the community are shopping outside of the community for their retail needs.


Retail Node Demographic Analysis: Interstate 10 and State Highway 46

Interstate 10 and State Highway 46 5 Minute Drive Time 10 Minute Drive-Time 15 Minute Drive-Time
2019 Total Population 8,308 35,023 56,645
2019 Total Daytime Population 10,470 42,232 57,109
2019 Median Household Income $30,532 $45,148 $52,279
2019 Median Disposable Household Income $27,154 $38,199 $43,224
2019 Per Capita Income $15,398 $22,014 $24,449
2019 Total Housing Units 2,813 13,951 22,222

Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123

Interstate 10 and State Highway 123 5 Minute Drive Time 10 Minute Drive-Time 15 Minute Drive-Time
2019 Total Population 9,201 32,026 55,275
2019 Total Daytime Population 11,031 39,773 56,176
2019 Median Household Income $36,124 $46,072 $52,450
2019 Median Disposable Household Income $31,351 $38,649 $43,372
2019 Per Capita Income $17,125 $21,842 $24,761
2019 Total Housing Units 3,153 12,512 21,783

Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)

State Highway 123 and US-90 (Court Street) 5 Minute Drive Time 10 Minute Drive-Time 15 Minute Drive-Time
2019 Total Population 9,083 32,216 42,887
2019 Total Daytime Population 14,813 36,602 46,819
2019 Median Household Income $49,874 $42,354 $48,264
2019 Median Disposable Household Income $40,830 $36,608 $40,040
2019 Per Capita Income $26,684 $22,242 $23,690
2019 Total Housing Units 4,097 12,529 16,821

Source: ESRI Business Analyst

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