Seguin Retail Trade Area

With a retail trade area of 1,627 miles and a population of more than 110,000, Seguin serves as the retail hub for portions of Guadalupe, Gonzales and Wilson Counties. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be one of the only major retail stops between San Antonio and the Houston on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 

  1. Interstate 10 and State Highway 46 
  2. Interstate 10 and State Highway 123 
  3. State Highway 123 and US-90 (Court Street). 

Retail Trade Area Information & Downloads


Cell Phone User Analysis Interactive Mapping Tool

Retail Trade Area: Leakage/Surplus Index by Major Store Types

Store Type Surplus/Leakage
Motor Vehicle & Parts Dealers 25.1
Furniture & Home Furnishing Stores 31.5
Electronics & Appliance Stores 39.9
Building Material & Garden Equipment & Supply Stores 20.6
Health & Personal Care Stores 21.9
Clothing & Clothing Accessories Stores 60.3
Sporting Goods, Hobby, Book, & Music Stores 51.9
Miscellaneous Store Retailers 35.3
Food service & Drinking Places 19.4
Total Retail Trade 13.9
Total Food & Drink 19.4
Total Retail Trade & Food & Drink 14.3

Source: Esri and Infogroup
Note: Interpreting Leakage Index100 = Total Leakage-100 = Total Surplus
A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area.


Retail Node Demographic Analysis: Interstate 10 and State Highway 46

Interstate 10 andState Highway 46 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2016 Total Population 4,867 32,734 58,889
2016 Total Daytime Population 6,027 35,922 59,424
2016 Median Household Income $35,129 $47,263 $51,609
2016 Median Disposable Household Income $30,098 $39,526 $43,014
2016 Per Capita Income $17,309 $21,999 $23,552
2016 Total Housing Units 1,795 12,890 23,142

Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123

Interstate 10 andState Highway 123 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2016 Total Population 4,833 29,269 49,872
2016 Total Daytime Population 6,114 36,183 50,565
2016 Median Household Income $39,770 $43,464 $51,093
2016 Median Disposable Household Income $34,566 $37,131 $42,433
2016 Per Capita Income $18,708 $20,905 $23,468
2016 Total Housing Units 1,597 11,286 19,803

Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)

State Highway 123 andUS-90 (Court Street) 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
Total Population 6,976 30,833 41,792
Total Daytime Population 11,790 33,359 44,322
Median Household Income $48,354 $43,274 $49,371
Median Disposable Household Income $40,048 $37,034 $40,700
Per Capita Income $25,894 $21,632 $23,061
Total Housing Units 2,993 11,953 16,525

Source: ESRI Business Analyst

Seguin Retail Trade Area

Population

Total Population

111,105

Population
Growth Rate

1.65%

Median Age

40

Diversity Index

68.000

Housing & Income

Households

39,501

Total Housing Units

44,532


Owner Occupied

27,990

Renter Occupied

11,511

Vacant

5,031

Median Home Value

$165,111


Average Home Value

$214,646

Income
Growth Rate

Median
Household Income

1.58%


Per Capita Income

2.55%

Income Projection

Median Household

$54,200 $59,943


Average Household

$70,799 $80,778


Per Capita

$25,776 $29,235

Workforce

Total Businesses

3,194

Total Employed

33,263

Workers 16+

45,031

AG/Forestry/Fish/Hunting

Businesses

45

Employed

209

Mining

Businesses

22

Employed

226

Utilities

Businesses

23

Employed

315

Construction

Businesses

268

Employed

2,290

Manufacturing

Businesses

146

Employed

4,997

Wholesale Trade

Businesses

139

Employed

1,416

Some
High School

6,681

Graduated
High School

22,392

Associates
Degree

4,754

Bachelor's
Degree

10,049

Graduate
Degree

4,406

Average Commute Time

0 min.



Resident Commuters

26,506

Non-Resident Commuters

18,297

Drive Alone

36,684

Carpooled

5,252

Public

207

Work At Home

1,764


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