Seguin Retail Trade Area

With a retail trade area of 1,627 miles and a population of more than 110,000, Seguin serves as the retail hub for portions of Guadalupe, Gonzales and Wilson Counties. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be one of the only major retail stops between San Antonio and the Houston on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 

  1. Interstate 10 and State Highway 46 
  2. Interstate 10 and State Highway 123 
  3. State Highway 123 and US-90 (Court Street). 

Retail Trade Area Information & Downloads


Cell Phone User Analysis Interactive Mapping Tool

Retail Trade Area: Leakage/Surplus Index by Major Store Types

Store Type Surplus/Leakage
Motor Vehicle & Parts Dealers 25.1
Furniture & Home Furnishing Stores 31.5
Electronics & Appliance Stores 39.9
Building Material & Garden Equipment & Supply Stores 20.6
Health & Personal Care Stores 21.9
Clothing & Clothing Accessories Stores 60.3
Sporting Goods, Hobby, Book, & Music Stores 51.9
Miscellaneous Store Retailers 35.3
Food service & Drinking Places 19.4
Total Retail Trade 13.9
Total Food & Drink 19.4
Total Retail Trade & Food & Drink 14.3

Source: Esri and Infogroup
Note: Interpreting Leakage Index100 = Total Leakage-100 = Total Surplus
A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area.


Retail Node Demographic Analysis: Interstate 10 and State Highway 46

Interstate 10 andState Highway 46 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2016 Total Population 4,867 32,734 58,889
2016 Total Daytime Population 6,027 35,922 59,424
2016 Median Household Income $35,129 $47,263 $51,609
2016 Median Disposable Household Income $30,098 $39,526 $43,014
2016 Per Capita Income $17,309 $21,999 $23,552
2016 Total Housing Units 1,795 12,890 23,142

Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123

Interstate 10 andState Highway 123 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
2016 Total Population 4,833 29,269 49,872
2016 Total Daytime Population 6,114 36,183 50,565
2016 Median Household Income $39,770 $43,464 $51,093
2016 Median Disposable Household Income $34,566 $37,131 $42,433
2016 Per Capita Income $18,708 $20,905 $23,468
2016 Total Housing Units 1,597 11,286 19,803

Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)

State Highway 123 andUS-90 (Court Street) 5 MinuteDrive Time 10 MinuteDrive-Time 15 Minute Drive-Time
Total Population 6,976 30,833 41,792
Total Daytime Population 11,790 33,359 44,322
Median Household Income $48,354 $43,274 $49,371
Median Disposable Household Income $40,048 $37,034 $40,700
Per Capita Income $25,894 $21,632 $23,061
Total Housing Units 2,993 11,953 16,525

Source: ESRI Business Analyst

Seguin Retail Trade Area

Population

Total Population

113,553

Population
Growth Rate

1.73%

Median Age

40

Diversity Index

68.100

Housing & Income

Households

40,421

Total Housing Units

45,492


Owner Occupied

28,955

Renter Occupied

11,466

Vacant

5,071

Median Home Value

$185,547


Average Home Value

$232,102

Income
Growth Rate

Median
Household Income

1.69%


Per Capita Income

2.60%

Income Projection

Median Household

$54,511 $61,119


Average Household

$73,509 $83,630


Per Capita

$26,262 $29,854

Workforce

Total Businesses

3,300

Total Employed

32,932

Workers 16+

45,738

AG/Forestry/Fish/Hunting

Businesses

43

Employed

260

Mining

Businesses

19

Employed

170

Utilities

Businesses

23

Employed

319

Construction

Businesses

270

Employed

2,171

Manufacturing

Businesses

152

Employed

4,924

Wholesale Trade

Businesses

137

Employed

1,508

Some
High School

6,992

Graduated
High School

23,697

Associates
Degree

5,165

Bachelor's
Degree

10,309

Graduate
Degree

4,450

Average Commute Time

0 min.



Resident Commuters

26,482

Non-Resident Commuters

19,034

Drive Alone

37,568

Carpooled

5,262

Public

134

Work At Home

1,668


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