Comprehensive Economic Development Strategy

Comprehensive Economic Development Strategy  

The City of Seguin and Seguin Economic Development Corporation have contracted Ernst & Young (EY) to develop a comprehensive economic development strategy (CEDS) for Seguin. A Comprehensive Economic Development Strategy will help develop a unified vision and strategic approach to achieving a robust, resilient economy over the next three years and beyond. The CEDS will help Seguin attract and retain businesses that will create primary jobs by focusing efforts that leverage the community’s assets and strengths. The Strategy will also be designed to provide the SEDC, the City of Seguin and other business, education, nonprofit, and public sector leaders with a cohesive action plan that ensures everyone is working in-step toward a shared vision and goals.

The CEDS will take eight months to complete. During phase one (background summary) and phase two (targeted industry analysis), EY will conduct community engagement and research to better understand Seguin's challenges and opportunities. The City of Seguin and SEDC are excited to offer the community the opportunity to provide input on the region’s priorities and shape the future of the economy.

About the CEDS Project

The EY Economic Development Advisory Services (EDAS) team will develop the CEDS in three phases. Phase 1 will focus on gaining a deep understanding of the Seguin economy from multiple perspectives to ensure that the subsequent CEDS truly reflects the needs of Seguin residents and businesses and provides achievable goals to help Seguin take advantage of current opportunities and prepare for the future. Phase 2 of this project will focus on conducting a Targeted Industry Analysis that will identify and validate targeted industries for the City of Seguin. And finally, for Phase 3 of this project, EY will work with the City of Seguin and the SEDC to develop the economic development strategy, which will include documenting the vision, prioritized goals, and measurable objectives. The framework will include an economic development vision for the City of Seguin, which will answer the question “Where do we want to go?” by describing the ideal state of Seguin’s future economy. Prioritized goals around topics and measurable objectives will be included in the strategy to begin to answer the question “How are we going to get there?”. Each goal will be supported by text and statistics that explain the need, the goal’s relevance, and why it should be a priority for Seguin. Objectives will be smaller steps within goals that further break down how the City of Seguin and the SEDC will achieve these goals.

Phase 1

The project is currently in Phase 1 of the CEDS process. Phase 1 of the project focuses on gaining a deep understanding of the Seguin economy from multiple perspectives to ensure that the subsequent comprehensive economic development strategy (CEDS) truly reflects the needs of Seguin residents and businesses. The strategy will provide achievable goals to help Seguin take advantage of current opportunities and prepare for the future. 

About Ernst & Young LLP, Economic Development Advisory Services

The mission and passion of Economic Development Advisory Services (EDAS) is to help communities create more prosperous and equitable economies. We work with states, local governments, economic development organizations, chambers and workforce agencies.

We support our clients from day one of their strategic planning process through implementation, engaging stakeholders every step of the way. Our integrated approach includes an array of services tailored to every stage of an economy's development.

Our data-driven, inclusive economic development strategies help community leaders walk in step toward a shared community vision and goals. We also help our clients as they implement strategy, assisting with, for example, funding, measuring progress and impact, and updating tactics as market conditions change. 

EY Project Team